JOICO

JOICO delivers salon‑grade performance that transforms everyday hair care into a professional experience. With an uncompromising focus on hydration, volume, color protection, and style definition, each product in the collection is engineered to meet the unique needs of modern hair.

From lightweight, moisture‑balancing shampoos that replenish dry strands without stripping natural oils, to deeply nourishing conditioners that restore the hydrolipidic barrier, JOICO’s science‑driven formulas deliver visible results while preserving color vibrancy.

The collection also excels in volume enhancement, offering rich, airy cleansers that lift fine hair for a fuller, longer‑lasting body, and lightweight, non‑flaking styling gels that provide firm hold, shine, and enduring structure.

For color‑treated hair, specialized clarifying and color‑protecting treatments cleanse the scalp and lock in vivid hues, while a line of protective finishing sprays shields styles from humidity and pollution without compromising flexibility.

Every product shares the same core attributes: advanced botanical blends, peptide technology, and gentle surfactants that work together to protect, hydrate, and stylize hair for a flawless finish.

• Volume & Body: Creates a plush, lift‑filled look that lasts from morning to night.
• Hydration & Repair: Restores moisture balance and strengthens the hair bond for lasting health.
• Color Protection: Maintains vibrancy and longevity of color‑treated hair while gently cleansing.
• Style Definition: Offers firm, flexible hold with shine and minimal flaking for sculpted, defined looks.
• Protection & Finish: Locks styles in place, guards against humidity, and adds a subtle sheen.