JOICO Color Balance Purple Shampoo

$13.99
$13.99
$20.99
Shipping calculated at checkout.
Joico Color Balance Purple Shampoo is a color-correcting shampoo designed for blonde, platinum, gray, or silver hair....

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  • Cruelty-Free

Description

Product Information

How to Use: Apply to wet hair, lather, leave in for 1–3 minutes, then rinse. Use 2–3 times per week, alternating with your regular shampoo. For best results, follow with the Color Balance Purple Conditioner.


Key Ingredients / Technology:
Violet Pigments — these directly attach to hair to neutralize yellow tones.
Green Tea Extract + UV Absorbers — help fight fading and tonal change.
SmartRelease® Technology — a liposome delivery system that continuously releases rosehip oil, arginine, and keratin to repair, strengthen, and protect hair.

How It Works

The violet (purple) pigment in the shampoo works on a color-theory basis: purple is opposite yellow on the color wheel, so applying violet tones helps cancel out yellow/brassy hues in blonde or gray hair.
Meanwhile, the SmartRelease Technology delivers reparative ingredients (rosehip oil, arginine, keratin) over time, helping to strengthen and protect hair from damage caused by styling, coloring, or environmental stress.

The green tea extract and UV absorbers add antioxidant protection and help to preserve hair color by reducing fading and tonal shifts

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