JOICO K-PAK Color Therapy Color-Protecting Shampoo

$23.99
$23.99
Shipping calculated at checkout.
Joico’s K‑PAK Color Therapy Color‑Protecting Shampoo is a sulfate‑based (or mild surfactant) cleansing product formul...

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Description

Product Information

Key ingredients / actives:

 • African Manketti Oil (rich in vitamin E) — helps protect against fading

 • Argan Oil — hydration, nourishment, antioxidants

 • Keratin / hydrolyzed keratin — to repair hair structure and strengthen

 • SmartRelease™ Technology — a liposome delivery system that continuously releases Rose Hip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair over time


Claims & benefits:

 • Maintains >82% of hair color vibrancy for up to 8 weeks (18 washes)

 • Improves hair’s elasticity and shine

 • Helps restore and protect damaged hair

 • Certified PETA Global Animal Test–Free (cruelty-free) Joico

Usage / directions:

 Lather on wet hair, rinse, and optionally repeat. Use with the matching K‑PAK Color Therapy Conditioner for best color protection.

Size available: 300 mL

How It Works

The shampoo uses surfactants / cleansing agents to remove dirt, oils, and buildup from hair and scalp, but is formulated to be gentle on color-treated hair.


The SmartRelease liposome system encapsulates key actives (Rose Hip Oil, Arginine, Keratin) and gradually releases them into the hair shaft over time, aiming to continuously repair and protect hair from cumulative damage.

African Manketti Oil and Argan Oil provide antioxidants, essential fatty acids, and hydrating benefits that help protect hair color from environmental stressors and support hair health.

Keratin / hydrolyzed keratin in the formula works to reinforce hair structure by filling in gaps or damage in the hair cortex / cuticle, improving strength, reducing breakage, and enhancing elasticity.

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