JOICO Defy Damage Protective Shampoo

$20.99
$20.99
$27.99
Shipping calculated at checkout.
Joico Defy Damage Protective Shampoo is a daily cleansing shampoo formulated to protect and strengthen hair bonds whi...

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Description

Product Information

Key Ingredients / Actives

  • Protective Lipids — lipids similar to those naturally present in healthy hair, intended as a first defense line against thermal, styling, chemical, and UV damage.
  • Moringa Seed Oil — rich in antioxidants, vitamins A & E, and silica to support shine, softness, and damage resistance.
  • Arginine — a “smart-bonding” amino acid with both positive and negative ionic sites, supporting bond strength or bond renewal.
  • SmartRelease™ Technology — a liposome-based delivery system encapsulating Rosehip Oil, Arginine, and Keratin; gradually releases them into the hair fiber over time to help repair, strengthen, and protect cumulatively.


Usage / Directions

  • Wet hair, apply shampoo, lather, then rinse thoroughly.
  • Use in daily or regular cleansing routine as needed.

Ingredients / INCI highlights

From the official Joico “Defy Damage” info:

Aqua / Water; Butylene Glycol; Dimethicone; Sorbitol; Behenyl Alcohol; Stearyl Alcohol; Behe­ntrimonium Chloride; Cetyl Alcohol; Glyceryl Oleate; Parfum; Aminopropyl Dimethicone; Isopropyl Alcohol; Stearyl Dihydroxy­propyl Dimonium Oligosaccharides; Stear­trimoni­um Chloride; Octyldodecanol; Propylene Glycol; Arginine; Cocos Nucifera (Coconut) Oil; Moringa Oleifera Seed Oil; Citric Acid; Dipropylene Glycol; PEG‑6 Methyl Ether Dimethicone; (C10‑40) Isoalkylamidopropylethyl­dimonium Ethosulfate; PEG‑90M; Phosphatidylcholine; Glycerin; Arginine HCl; Laurdimonium Hydroxypropyl Hydrolyzed Keratin; Avena Sativa (Oat) Peptide; Rosa Canina Fruit Oil; Benzyl Alcohol; Benzoic Acid; Sodium Benzoate; Tocopherol; and others (chelators, stabilizers, fragrance)

Also, the ingredient breakdown on Incidecoder points out some of the functional ingredients (e.g. Methyl Gluceth-10, Rosehip Oil, Tocopherol) in the formula.

How It Works

The shampoo’s cleansing agents remove dirt, oil, and buildup from hair and scalp. Because it omits harsh SLS/SLES surfactants, it cleanses more gently, reducing undue abrasion or stripping of the hair cuticle.

Protective Lipids (similar to lipids found in healthy hair) are deposited to form a protective barrier, helping to shield hair from heat, chemical, styling, and UV stressors.

Moringa Seed Oil provides antioxidant protection, vitamins, and nutrients that support hair resilience and help counter oxidative/environmental stress.

Arginine acts as a bonding molecule (with both negative and positive ionic sites) that helps support or renew bonds within the hair structure, contributing to strength and reduced breakage.

The SmartRelease™ Technology encapsulates Rosehip Oil, Arginine, and Keratin in liposomes which release gradually over time into the hair fiber. This means the hair continues to receive repair, strengthening, and protective actives even after rinsing.

The actives like Keratin help fill in micro-damage (gaps) in the hair cortex or cuticle, improving elasticity, reinforcing structure, and reducing susceptibility to breakage.

By gently cleansing while depositing protective lipids and releasing reparative actives, the formula aims to maintain hair integrity, preserve color, reduce damage over time, and give hair a smoother, more resilient appearance.

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